Make your emails noticeable

The secret sauce is psychographic segmentation. Personaje helps you to tailor subject line and email content that resonates with users' personality traits and therefore drive open rate, CTR, etc.

header pic for Google Ads remarketing with Personaje

Define personality once, and use it in all emails

Based on website behavioral data Personaje provides users' psychographic segmentation and enriches your CRM/CDP/email service with this information. Hence you can tailor all your emails (promotional, abandonment, re-engagement, etc) to drive open rate, CTR, and conversion rate.

Benefits

A decision to open an email and/or link click inside it is mainly triggered by a subject line and email content.

Email marketing suggestion for Personaje segments (presented below) helps you to tailor subject lines and email content so it will resonate with users' personality traits and therefore increase main key performing metrics.

increase key email marketing metrics like open rate, CTR, conversion rate
decrease abandonment cart rate, number of unsubscribes, spam complains
increase loyalty, brand awareness, customer LTV, and sales

Comparison table

How psychographic data used to be gathered vs Personaje does it

Marketers used to

Personaje does for you

introduce website surveys/quizzes

automatically within ~3 min of user's surfing

analyse audience of specific article/blogpost

segments are predefined

could touch personal information

personal information remains personal

import of the results for further usage

provide results real-time into your system

Email marketing suggestions for Personaje segments

Status

energetic tone with exclamation marks and hyperbolization;
indifferent to sales and deadlines;
products of the same brand or more expansive within the same category and/or brand are good for recommendations;
emphasis on brand, luxury, and status of the product;
images: not only a product by itself (a backpack on someone for instance, or a woman with brand alcohol), avoid white background, there should be a lot of pictures.

Uniqueness

lively/upbeat/energetic tone, but indifferent to exclamation marks;
with deadlines, hurries (xx days left for an offer or only 2 pieces left);
substitutes/equivalents products that are even remotely similar (customer can buy a toy train even if the initial request was about a plane) are recommended;
an emphasis that the product is new, unique, and stylish;
may be interested in new offers (they will like e-mails about the appearance of a new product);
images: pictures with bright colors.

Welfare

calm tone without exclamation marks;
without deadlines, hurries, etc but if there is a sale (or some products with a discount) then it should be an emphasis;
accompanying products are good for recommendations;
emphasis on product quality and longevity;
takes a long time to make decisions, will be happy to get a second and a third email about the abandonment basket;
images: products only, pics without background, several pics of a product in different positions, product unpacking video.

Inner-values

calm tone without exclamation marks;
without deadlines, hurries, without sales;
substitutes/equivalents products that are very similar (customer will buy only a toy plane if he/she came for a plane) are good for recommendations;
emphasis on product brand;
may be interested in new very similar products ( "you were looking for Lego Friends, so we want to offer a product that has just arrived and you will probably like it").
images: products only, pics without background, few pics only, without bright colors.

P.S. this category of buyers is barely responsive, they will have the lowest open rate, CTR, etc to any e-mail

Check the full descriptions of Personaje segments' buying behavior to 'feel' the difference (it also includes examples of remarketing creatives).

check descriptions

up to 50% CTR increase

We are early stage.
The experiment we made showed CTR increase up to 50% without budget change (Google remarkting campaign, display network).
We are looking for E-commerce or SaaS companies for more experiments. Contact us to get demo access and comprehensive consultations free of charge. And as an early adopter save 10% forever.

Start for free

How It works

drop a line

submit a form below with e-mail marketing use case selected and we will contact you for further steps

add a script

that's as easy as adding google tag to your web-site and can be through GTM without a developers

integrate with your service

we will help you to integrate with your email service or CRM to gather data about your clients personaje types

create & launch

we will help you to create/update email templates with targeted texts/images if needed

share results

we would love to share your success stories to help us grow (optionally)

we have focused on e-mail marketing but there are many other use cases how we can help your business

And tailor the client-business interactions to personalize the experience.

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